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The Cult Brand Reinventing the Scandi Look

When Ditte and Nicolaj Reffstrup took over the Copenhagen-based contemporary fashion brand Ganni more than a decade ago, something was missing from clean-line-loving Scandinavian style. “I couldn’t find pieces that represented my and my friends’ way of dressing—full of color, contrast, and personality,” says Ditte. “So we decided to do something about it ourselves.”

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